Step 1 of 8

A reason to change

People can’t yet explain why this is happening, or aren’t convinced the problem is real.

What this step is about

People put real effort into change when they understand why it matters. This step is about making the case so clearly that the people affected could explain it themselves, and agree the problem is worth solving.

It isn’t about creating panic. It’s about an honest, shared answer to the question every colleague is quietly asking: why this, and why now?

The questions for this step

  • The people affected could explain, in their own words, why this change is happening.
  • Most of them think the problem it fixes is real and worth the effort.

What it looks like when it’s missing

  • A new marking policy arrives. Staff can describe what to do, but not why, so it’s followed patchily and slides back within a term.
  • Homework changes are announced to “improve consistency”, but nobody has seen any evidence that the current approach isn’t working.
  • A timetable change is described as “the new model”, and the most common staffroom question is “what was wrong with the old one?”
  • A new behaviour system follows one difficult term, and staff who didn’t feel that difficulty don’t see the point.

What to do

  1. Write the reason in two sentences a colleague could repeat. If you can’t, work that out before anything else.
  2. Show the problem, not just the solution: data, students’ work, student voice, a parent’s comment.
  3. Ask three people affected to explain the reason back to you. Where their version differs from yours is where to start.
  4. Connect the change to something staff already care about: students’ learning, workload, fairness.
  5. Be honest about the cost. Naming what the change asks of people builds more trust than pretending it’s free.

Common mistakes

  • Explaining the solution in detail before anyone agrees there’s a problem.
  • Using “it’s policy” or “inspectors expect it” as the whole reason.
  • Assuming that because leaders are convinced, everyone is.
  • Treating questions as resistance.

Templates

Change on a page

The whole change on one page: the problem, the reason, what success looks like, who’s involved, the timeline and the first wins to aim for.

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